Designed a hyper-realistic 3D virtual briefing center for HPE that replaced inaccessible physical spaces during the pandemic — generating 300 active engagement hours across 7,000 web sessions in 90 countries.

role

UX/UI Lead Designer

timeline

12 Months

context

Digital Customer Innovation Center (CIC)

responsibilities

UX Research, Information Architecture, Visual Design, Interaction Design, Prototyping

the challenge

With their executive briefing centers inaccessible during the pandemic, HPE lacked a way to engage potential visitors, executives, and decision-makers with a first-class, white-glove experience that made a lasting impact. We generated a hyper-realistic, 3D immersive environment that effectively conveyed the HPE value story despite times of uncertainty.

my role

As Art Director I focused on the UX, UI and interaction design of the Virtual Briefing Center (VBC), while managing a team of 3D designers and engineers and working one-on-one with HPE to develop an interactive high-level sales engagement tool. I was involved with all stages of development, from discovery to launch.

my role //

Translated complex technical specs into a non-linear "value story," mapping out how different users will interact with the digital experience.
Oversaw the design of photorealistic 3D models that run smoothly on mobile devices and browsers.
Acted as the "connective tissue" between subject matter experts, internal 3D artists, and software engineers to ensure technical accuracy.
Designed the interactive UX, ensuring the experience is intuitive whether it's viewed on a giant trade show touch-screen or via Augmented Reality.
Lead the visual QA to ensure flawless performance across the cloud for thousands of global sales reps.

Animated type intro to a presentation — A preview of the full 3d immersive VBC.

Animated prototype of an application — An early 2d prototype for the VBC.

Animated virtual tour of Tottenham Stadium — Excerpt from the Tottenham stadium virtual tour.

the outcome

Once the pandemic subsided and with briefing centers opening again, the virtual center was incorporated into the physical experience and featured on the HPE website home page. Now anyone across the globe can visit the virtual briefing center, making it accessible to every member of the HPE VBC team.

measuring success

In a short period of time, the HPE virtual briefing center garnered nearly 300 active engagement hours in 7,000 web sessions across 90 countries. Gradually, HPE added new verticals and outcome-based solution stories, via instant cloud updates on the platform, to tell an even more complete value proposition.

300

active engagement hours

7,000

web sessions

90

Countries